Behavioral Data Analysis with R and Python： Customer-Driven Data for Real Business Results（Buisson， Florent）（O

  • 书名：Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results
  • 出版社：O’Reilly Media
  • 作者：Buisson, Florent
  • 出版年份：2021
  • 电子书格式： epub
  • 简介：Master behavioral data analysis using R and Python. This practical guide by Florent Buisson provides a data-driven approach to understanding customer behavior and driving real business results. Learn to collect, analyze, and interpret behavioral data to optimize marketing strategies, personalize customer experiences, and boost sales. Discover techniques for customer segmentation, churn prediction, and recommendation systems. Ideal for data analysts, marketers, and business professionals seeking to leverage data for impactful decisions.
  • ISBN：9781492061373, 14920
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