Data Science for Marketing Analytics： A practical guide to forming a killer marketing strategy through data analysis with Python（Mirza Rahim Baig， Gururajan Govindan， Vishwesh Ravi Shrimali）（2021）

  • 书名：Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python
  • 出版社：Packt Publishing
  • 作者：Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali
  • 出版年份：2021
  • 电子书格式： pdf
  • 简介：Unlock the power of data-driven marketing with “Data Science for Marketing Analytics.” This practical guide teaches you how to leverage Python and data analysis to craft winning marketing strategies. Learn to analyze customer behavior, optimize campaigns, and make data-backed decisions. Master essential techniques like predictive modeling, A/B testing, and customer segmentation. Whether you’re a marketing professional or a data enthusiast, this book provides the tools and knowledge to transform your marketing approach. Improve ROI, enhance customer engagement, and gain a competitive edge in today’s data-rich landscape. Start your journey towards data-driven marketing success today!
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