Hey， Whipple， Squeeze This： A Guide to Creating Great Advertising（Luke Sullivan）（Wiley 2008）

  • 书名：Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
  • 出版社：Wiley
  • 作者：Luke Sullivan
  • 出版年份：2008
  • 电子书格式： pdf
  • 简介：This book, “Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising”, is a classic in the advertising world. Written by Luke Sullivan, it offers insightful and practical advice for crafting effective and memorable advertising campaigns. Learn about the creative process, understanding your target audience, developing compelling concepts, and measuring campaign success. Whether you’re a seasoned advertising professional or just starting out, this book provides timeless strategies and techniques applicable to various advertising mediums. Improve your understanding of advertising principles and elevate your creative work with Sullivan’s expert guidance. This comprehensive guide provides frameworks and real-world examples to help you master the art of advertising.
  • ISBN：9780470190739, 04701
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