Purple Cow（being remarkable）（New York ： Epenguin， [2004] 2000）

  • 书名：Purple Cow
  • 出版社：New York : Epenguin, [2004]
  • 作者：being remarkable
  • 出版年份：2000
  • 电子书格式： pdf
  • 简介：Seth Godin’s Purple Cow challenges conventional marketing wisdom. It argues that in a world saturated with advertising, only truly remarkable products and services can cut through the noise and attract attention. This book provides practical strategies for creating products and marketing campaigns that are so memorable and unique, they become ‘remarkable’ and generate buzz. Learn how to stand out, create a purple cow, and build a thriving business by focusing on quality and innovation rather than simply shouting louder. Godin’s insights remain highly relevant to today’s marketing landscape. This book is a must-read for entrepreneurs, marketers, and anyone looking to create a lasting impact.
  • ISBN：9780786544318, 07865
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