Consumer Behaviour and Advertising Management（Matin Khan）（to New Age International Pvt Ltd Publishers 2006）

  • 书名：Consumer Behaviour and Advertising Management
  • 出版社：to New Age International Pvt Ltd Publishers
  • 作者：Matin Khan
  • 出版年份：2006
  • 电子书格式： pdf
  • 简介：Master the art of influencing consumer decisions with “Consumer Behaviour and Advertising Management” by Matin Khan. This comprehensive guide delves into the psychology of consumer behavior, providing practical strategies for effective advertising campaigns. Learn about market segmentation, consumer motivation, and persuasive advertising techniques. Ideal for marketing students, professionals, and anyone seeking to understand and leverage consumer behavior for business success. Enhance your marketing knowledge and boost your advertising ROI with this essential resource from 2006.
  • ISBN：9788122419474, 81224
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