• 书名：Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World
  • 出版社：Farrar, Straus and Giroux
  • 作者：Steven Quartz, Anette Asp
  • 出版年份：2015
  • 电子书格式： epub
  • 简介：Explore how our innate desire for comfort, specifically the pursuit of ‘cool’, shapes our world and the global economy. This book by Steven Quartz and Anette Asp dives into the fascinating psychological underpinnings of human behavior, revealing how our need for cool influences everything from fashion trends to technological advancements. Discover how historical and cultural factors interplay with our biological need for comfort. Learn how this hidden drive has shaped markets and technologies throughout history. Get insights into how the concept of “cool” has influenced economic and cultural choices.
  • ISBN：9780374129187, 03741
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