Influence - The Psychology of Persuasion（Robert B. Cialdini）（Harper Business 2007）

  • 书名：Influence – The Psychology of Persuasion
  • 出版社：Harper Business
  • 作者：Robert B. Cialdini
  • 出版年份：2007
  • 电子书格式： pdf
  • 简介：Master the art of persuasion with Robert Cialdini’s seminal work, “Influence.” This book delves into the six principles of persuasion – reciprocity, commitment and consistency, social proof, authority, liking, and scarcity – providing practical strategies to influence decisions ethically and effectively. Learn how to negotiate better, build stronger relationships, and achieve your goals by understanding the psychology behind human behavior. Ideal for marketers, salespeople, negotiators, and anyone looking to improve their communication skills and influence. Gain a competitive edge and become a more persuasive communicator by understanding the subtle psychological triggers that drive human choices.
  • ISBN：9780061241895, 97800
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