- 书名：Reality In Advertising
- 出版社：Lulu.com
- 作者：Rosser ٍٍReeves
- 出版年份：2012
- 电子书格式： pdf
- 简介：Dive into the groundbreaking principles of advertising with “Reality in Advertising” by Rosser Reeves. This seminal work explores the effectiveness of truth-based advertising strategies, challenging traditional approaches and advocating for impactful, result-driven campaigns. Discover the secrets behind persuasive messaging and learn how to craft advertising that resonates with consumers. Uncover the profound impact of repetition and clear communication on consumer perception. A must-read for marketers, advertisers, and anyone interested in the evolution of persuasive communication.
- ISBN：
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