Influence： The Psychology of Persuasion， New and Expanded（Robert B. Cialdini）（HarperCollins 2021）

  • 书名：Influence: The Psychology of Persuasion, New and Expanded
  • 出版社：HarperCollins
  • 作者：Robert B. Cialdini
  • 出版年份：2021
  • 电子书格式： epub
  • 简介：Dive deep into the science of persuasion with Robert Cialdini’s updated bestseller, “Influence.” Discover the six universal principles that govern how we’re persuaded, from reciprocation to scarcity. This revised edition offers fresh insights and real-world examples, making it essential reading for anyone looking to understand and navigate the art of influence. Explore the psychology behind marketing, sales, negotiation, and more. Learn how to recognize manipulative tactics while mastering your own persuasive techniques.
  • ISBN：9780062937674, 97800
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