Ask， Measure， Learn： Using Social Media Analytics to Understand and Influence Customer Behavior（Lutz Finger， Soumitra Dutta）（O

  • 书名：Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
  • 出版社：O’Reilly Media
  • 作者：Lutz Finger, Soumitra Dutta
  • 出版年份：2014
  • 电子书格式： pdf
  • 简介：Dive deep into social media analytics with this guide. Learn how to use data to understand customer behavior, and effectively influence their actions. Discover actionable strategies for leveraging social media insights for business growth, from measuring key metrics to driving customer engagement. Master the art of asking the right questions, accurately measuring results, and transforming insights into impactful strategies.
  • ISBN：9781449336752, 14493
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