Brand Management： Research， theory and practice（Tilde Heding， Charlotte F. Knudtzen， Mogens Bjerre）（Routledge 2009）

  • 书名：Brand Management: Research, theory and practice
  • 出版社：Routledge
  • 作者：Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
  • 出版年份：2009
  • 电子书格式： pdf
  • 简介：This comprehensive book delves into the intricacies of brand management, covering research, theory, and practical application. Ideal for students and professionals, it explores key branding concepts, strategies, and best practices. Examining case studies and real-world examples, “Brand Management” provides a practical understanding of building and maintaining strong brand identities. Learn how to craft compelling brand narratives, manage brand crises, and leverage consumer insights for success in the dynamic marketplace. Discover research-backed methodologies and practical tools to enhance your branding strategies.
  • ISBN：9780415443265, 97804
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