Building Strong Brands（David A. Aaker）（Free Press 1995）

  • 书名：Building Strong Brands
  • 出版社：Free Press
  • 作者：David A. Aaker
  • 出版年份：1995
  • 电子书格式： pdf
  • 简介：A comprehensive guide to building strong brands, this book explores the key principles and strategies for creating and managing successful brands. David A. Aaker’s insightful analysis delves into brand identity, positioning, and equity, providing actionable advice for businesses seeking to establish a strong presence in the market. Learn how to build lasting brand loyalty and develop a powerful brand personality. Discover practical techniques to manage brand extensions and reposition your brand when necessary. Find out how to leverage different branding strategies to achieve maximum impact and profitability.
  • ISBN：9780029001516, 00290
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