Beyond advertising： creating value through all customer touchpoints（John Wiley;Sons.;Wharton Future of Advertising Program.;Hays， Catharine;Wind， Yoram）（Wiley 2016）

  • 书名：Beyond advertising: creating value through all customer touchpoints
  • 出版社：Wiley
  • 作者：John Wiley;Sons.;Wharton Future of Advertising Program.;Hays, Catharine;Wind, Yoram
  • 出版年份：2016
  • 电子书格式： pdf
  • 简介：Beyond Advertising explores how businesses can create lasting value by optimizing the entire customer journey. This insightful book, from the Wharton Future of Advertising Program, delves into strategies beyond traditional advertising, focusing on holistic customer experiences. Learn how to build meaningful relationships and enhance brand loyalty through seamless touchpoints, improving customer lifetime value. Discover innovative methods to understand and engage customers at every interaction, turning them into advocates. Ideal for marketing professionals, business strategists, and anyone seeking to build a customer-centric business model.
  • ISBN：9781119074229, 11190
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