Advertising and Branding： Concepts， Methodologies， Tools， and Applications（Information Resources Management Association）（IGI Global 2016）

  • 书名：Advertising and Branding: Concepts, Methodologies, Tools, and Applications
  • 出版社：IGI Global
  • 作者：Information Resources Management Association
  • 出版年份：2016
  • 电子书格式： pdf
  • 简介：This comprehensive guide, “Advertising and Branding: Concepts, Methodologies, Tools, and Applications,” published by IGI Global in 2016, delves into the core principles of advertising and branding. Explore effective advertising strategies, branding techniques, and the latest tools for successful marketing campaigns. Learn how to build a strong brand identity, target audiences effectively, and measure campaign performance. This book is a valuable resource for students, marketers, and business professionals seeking to enhance their understanding and application of advertising and branding in today’s dynamic marketplace. Gain insights into integrated marketing communications, digital marketing strategies, and the impact of technology on modern advertising.
  • ISBN：9781522517931, 15225
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