Segmentation Analytics with SAS Viya（Randall S. Collica）（SAS Institute 2021）

  • 书名：Segmentation Analytics with SAS Viya
  • 出版社：SAS Institute
  • 作者：Randall S. Collica
  • 出版年份：2021
  • 电子书格式： epub
  • 简介：Dive into segmentation analytics using SAS Viya with this comprehensive guide. Learn practical techniques for creating and analyzing customer segments, improving marketing strategies, and boosting business performance. Discover how SAS Viya empowers data-driven decisions. Ideal for marketers, analysts, and data scientists seeking to leverage segmentation for enhanced customer insights and personalized experiences. Expertly crafted by Randall S. Collica, this book offers a practical approach to segmentation using SAS Viya’s powerful features. Get your copy today and unlock the potential of your customer data!
  • ISBN：9781951684051, 97819
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