- 书名：Mastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers
- 出版社：Wiley
- 作者：Iain Brown
- 出版年份：2024
- 电子书格式： pdf
- 简介：Unlock the power of data-driven marketing with “Mastering Marketing Data Science.” This comprehensive guide by Iain Brown provides a practical framework for today’s marketers to leverage data science techniques. Learn how to collect, analyze, and interpret marketing data to optimize campaigns, improve ROI, and make better data-driven decisions. From predictive modeling and A/B testing to customer segmentation and attribution modeling, this book equips you with the knowledge and skills to succeed in the ever-evolving digital landscape. Ideal for marketing professionals, data analysts, and students seeking to master marketing analytics.
- ISBN：9781394258727, 13942
- 下载地址（点击下载）：
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