Data Mining Techniques： For Marketing， Sales， and Customer Relationship Management（Gordon S. Linoff & Michael J. A. Berry）（JohnWiley 2011）

  • 书名：Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
  • 出版社：JohnWiley
  • 作者：Gordon S. Linoff & Michael J. A. Berry
  • 出版年份：2011
  • 电子书格式： pdf
  • 简介：Unlock the power of data mining for marketing, sales, and CRM success. This essential guide by Gordon S. Linoff & Michael J. A. Berry provides practical techniques and real-world examples to improve customer understanding, personalize marketing campaigns, and optimize sales strategies. Learn how to leverage data mining to enhance customer relationship management, predict customer behavior, and drive business growth. Ideal for marketing professionals, sales managers, CRM analysts, and data scientists seeking to harness the power of data for improved decision-making and better business outcomes. Master data mining algorithms and applications for a competitive edge.
  • ISBN：9780470650936, 04706
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