奢侈的！（Deluxe： How luxury lost its luster）（（美）黛娜·托马斯 ）（重庆大学出版社 2011）

  • 书名：奢侈的！（Deluxe: How luxury lost its luster）
  • 出版社：重庆大学出版社
  • 作者：（美）黛娜·托马斯
  • 出版年份：2011
  • 电子书格式： pdf
  • 简介：Explore the fascinating decline of luxury in “Deluxe: How Luxury Lost Its Luster” by Deena Thomas. This insightful book examines the evolution of luxury, its cultural impact, and the factors contributing to its diminished allure in the modern era. Discover the shifting perceptions of luxury, the challenges faced by luxury brands, and the strategies for regaining lost prestige. Perfect for those interested in marketing, consumer behavior, cultural studies, and luxury brands. Uncover the secrets behind luxury’s rise and fall and its future trajectory. A critical analysis of luxury’s complexities in today’s dynamic global market.
  • ISBN：9787562463542, 75624
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