The ’Made in Germany’ Champion Brands： Nation Branding， Innovation and World Export Leadership（Ugesh A. Joseph）（Routledge 2013）

  • 书名：The ’Made in Germany’ Champion Brands: Nation Branding, Innovation and World Export Leadership
  • 出版社：Routledge
  • 作者：Ugesh A. Joseph
  • 出版年份：2013
  • 电子书格式： pdf
  • 简介：Explore the success of German brands globally in this comprehensive study. Examine the intricate interplay between nation branding, innovation, and export leadership. Discover how German companies have achieved international recognition and sustained market dominance. Ideal for students and professionals in business, marketing, international relations, and economics. Dive into the strategies behind Germany’s export prowess and learn from their global success.
  • ISBN：9781409466468, 14094
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