- 书名：Boeing Versus Airbus: the inside story of the greatest international competition in business
- 出版社：Vintage
- 作者：John Newhouse
- 出版年份：2007
- 电子书格式： epub
- 简介：Dive into the captivating history of the Boeing versus Airbus rivalry with John Newhouse’s “Boeing Versus Airbus.” This insightful book unveils the intense competition, strategic maneuvers, and technological advancements that shaped the modern aviation industry. Explore the behind-the-scenes battles, political influences, and economic factors that defined this epic clash of titans. A must-read for aviation enthusiasts, business strategists, and anyone interested in the dynamics of global commerce and innovation. Discover the untold stories and strategic decisions that propelled these industry giants to global dominance. Learn about the engineering marvels, marketing battles, and political pressures influencing the success of Boeing and Airbus.
- ISBN：9780307267269, 97812
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