Flying Off Course： Airline Economics and Marketing (Fourth Edition)（Rigas Doganis）（Routledge 2010）

  • 书名：Flying Off Course: Airline Economics and Marketing (Fourth Edition)
  • 出版社：Routledge
  • 作者：Rigas Doganis
  • 出版年份：2010
  • 电子书格式： epub
  • 简介：Dive into the dynamic world of airline economics and marketing with Rigas Doganis’s comprehensive guide. This fourth edition of “Flying Off Course” provides an in-depth analysis of the complexities of the airline industry, covering topics from pricing strategies and revenue management to network planning and competitive dynamics. Ideal for students, researchers, and industry professionals, this book offers a practical and insightful understanding of the challenges and opportunities within the aviation sector. Explore the latest trends and developments affecting airlines globally and gain valuable insights into successful strategies for navigating this ever-evolving landscape. Enhance your knowledge of airline management, financial analysis, and marketing techniques in the competitive aviation market.
  • ISBN：9780415447379, 97804
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