- 书名：Qualitative marketing research: understanding consumer behaviour
- 出版社：Routledge
- 作者：Maison, Dominika
- 出版年份：2019
- 电子书格式： pdf
- 简介：Delve into the world of qualitative marketing research with Dominika Maison’s insightful guide. This book provides a comprehensive understanding of consumer behavior, equipping marketers with essential tools and techniques for in-depth market analysis. Learn how to conduct effective qualitative research, analyze data, and translate findings into actionable marketing strategies. Explore various methodologies, from interviews and focus groups to ethnography and netnography. Improve your understanding of consumer motivations, perceptions, and decision-making processes. Ideal for students, researchers, and marketing professionals seeking to enhance their qualitative research capabilities and gain a competitive edge in today’s dynamic marketplace.
- ISBN：9780429467028, 97811
- 下载地址（点击下载）：
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