Consumer Behaviour and Analytics（Andrew Smith）（Routledge 2020）

  • 书名：Consumer Behaviour and Analytics
  • 出版社：Routledge
  • 作者：Andrew Smith
  • 出版年份：2020
  • 电子书格式： pdf
  • 简介：Unlock the secrets of consumer behavior with “Consumer Behaviour and Analytics” by Andrew Smith (Routledge, 2020). This comprehensive guide delves into the latest analytical techniques and consumer insights, empowering businesses to make data-driven decisions. Explore topics such as market research, data analysis, predictive modeling, and customer segmentation. Learn how to leverage consumer psychology and behavioral economics to enhance marketing strategies, improve customer experience, and drive revenue growth. Ideal for marketing professionals, business analysts, and students seeking a deep understanding of consumer behavior in the digital age.
  • ISBN：9781138592650, 11385
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