Pricing Beauty（Ashley Mears）（University of California Press 2011）

  • 书名：Pricing Beauty
  • 出版社：University of California Press
  • 作者：Ashley Mears
  • 出版年份：2011
  • 电子书格式： epub
  • 简介：Explore the multifaceted world of beauty pricing strategies in “Pricing Beauty” by Ashley Mears. This book delves into the psychology of consumer perception of beauty products and how pricing decisions affect their value and desirability. Discover how factors such as cultural norms, marketing tactics, and economic conditions influence pricing. Learn to develop effective pricing strategies that maximize profit while maintaining consumer appeal. A must-read for business professionals, marketing experts, and anyone interested in the economics of beauty.
  • ISBN：9780520260337, 05202
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