Switch How to Change Things When Change Is Hard（Chip Heath Dan Heath）（Thorndike Press 2011）

  • 书名：Switch: How to Change Things When Change Is Hard
  • 出版社：Thorndike Press
  • 作者：Chip Heath, Dan Heath
  • 出版年份：2011
  • 电子书格式： epub
  • 简介：Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath, offers a practical framework for implementing lasting change. This insightful guide explores the science of change, providing readers with effective strategies to overcome resistance and achieve desired outcomes. Learn how to motivate individuals and organizations to embrace change and make progress toward their goals. Packed with real-world examples and actionable advice, Switch provides a roadmap for navigating the complexities of organizational and personal transformation. Discover the power of directing the Rider, motivating the Elephant, and shaping the Path to successfully navigate change.
  • ISBN：9781410433138, 14104
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