Nudge The Final Edition（Richard H. Thaler Cass R. Sunstein）（2021）

  • 书名：Nudge: The Final Edition
  • 出版社：Yale University Press
  • 作者：Richard H. Thaler, Cass R. Sunstein
  • 出版年份：2021
  • 电子书格式： epub
  • 简介：Nudge: The Final Edition by Richard H. Thaler and Cass R. Sunstein explores the concept of ‘choice architecture’ and how subtle changes in the way choices are presented can significantly influence decisions. This updated edition delves into the latest research on behavioral economics and offers practical insights into how to design systems that encourage better choices for individuals and society. Learn about libertarian paternalism, nudges, and how to apply these principles in various contexts, from improving retirement savings to promoting healthier eating habits. Discover how seemingly minor changes can have a major impact on human behavior and decision-making.
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