Invisible Influence  The Hidden Forces that Shape Behavior(Jonah Berger)(Simon & Schuster 2016)

  • 书名:Invisible Influence: The Hidden Forces that Shape Behavior
  • 出版社:Simon & Schuster
  • 作者:Jonah Berger
  • 出版年份:2016
  • 电子书格式: epub
  • 简介:Unlock the secrets of influence and persuasion with Jonah Berger’s “Invisible Influence.” This insightful book explores the hidden forces that shape our behavior, revealing the psychology behind viral marketing, social contagion, and decision-making. Learn practical strategies to improve marketing campaigns, boost brand awareness, and understand consumer behavior. Discover how subtle cues and social dynamics impact our choices, and gain a competitive edge by understanding these powerful, often unseen, influencers. Ideal for marketers, business professionals, and anyone interested in human behavior.
  • ISBN:9781476759692, 14767
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