Hooked How to Build Habit-Forming Products（Nir Eyal and Ryan Hoover）（Portfolio 2014）

  • 书名：Hooked: How to Build Habit-Forming Products
  • 出版社：Portfolio
  • 作者：Nir Eyal and Ryan Hoover
  • 出版年份：2014
  • 电子书格式： epub
  • 简介：Learn the secrets to building habit-forming products with Nir Eyal’s Hooked. This essential guide provides a practical framework for creating products that users engage with daily. Discover the four steps of the Hook Model—trigger, action, reward, investment—and master techniques to increase user engagement and retention. From understanding user psychology to designing compelling product experiences, Hooked is a must-read for product managers, designers, and entrepreneurs seeking to build addictive products ethically. This book offers actionable strategies and real-world examples to help you build successful and engaging products.
  • ISBN：9781591847786, 15918
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