The Catalyst How to Change Anyone

  • 书名：The Catalyst: How to Change Anyone’s Mind
  • 出版社：Simon and Schuster
  • 作者：Jonah Berger
  • 出版年份：2020
  • 电子书格式： epub
  • 简介：In “The Catalyst: How to Change Anyone’s Mind,” Jonah Berger explores the science of persuasion, offering practical strategies to effectively influence others. Discover the six key principles—social currency, triggers, emotion, public, practical value, and stories—that drive contagious ideas and behaviors. Learn how to craft compelling messages, leverage social influence, and create lasting change in individuals, teams, and organizations. This insightful guide provides actionable advice for leaders, marketers, and anyone seeking to inspire and motivate. Transform your communication and achieve significant results by mastering the art of persuasive influence. This book offers a blend of academic research and practical application, perfect for personal and professional development.
  • ISBN：9781471193781, 97819
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