Payoff The Hidden Logic That Shapes Our Motivations（Dan Ariely）（Simon & Schuster TED 2016）

  • 书名：Payoff: The Hidden Logic That Shapes Our Motivations
  • 出版社：Simon & Schuster/ TED
  • 作者：Dan Ariely
  • 出版年份：2016
  • 电子书格式： epub
  • 简介：Unlock the secrets of motivation with Dan Ariely’s “Payoff.” This insightful book, based on his popular TED Talk, explores the hidden psychological factors driving our decisions. Ariely reveals how seemingly irrational choices are often rooted in predictable patterns, offering practical strategies to enhance motivation and achieve goals. Discover how to design better incentives, understand the power of fairness, and harness the unexpected influence of context on our behavior. “Payoff” is a must-read for anyone seeking to understand and improve motivation in themselves and others, whether in business, personal life, or any other area.
  • ISBN：9781501120046, 15011
  • 下载地址（点击下载）：
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