Crossing the Chasm 3rd Edition Marketing and Selling Disruptive Products to Mainstream Customers（Geoffrey A. Moore）（HarperCollins 2014）

  • 书名：Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
  • 出版社：HarperCollins
  • 作者：Geoffrey A. Moore
  • 出版年份：2014
  • 电子书格式： epub
  • 简介：Geoffrey Moore’s “Crossing the Chasm, 3rd Edition” is a seminal work on marketing disruptive innovations. This updated edition provides timeless strategies for navigating the transition from early adopters to mainstream markets. Learn how to tailor your marketing message, build effective alliances, and overcome the challenges of reaching a wider audience. Discover the crucial steps for achieving sustainable growth and market dominance. Essential reading for entrepreneurs, marketers, and anyone launching innovative products or services.
  • ISBN：9780062292988, 00622
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