- 书名：The Cult of Mac (Paperback edition)
- 出版社：No Starch Press
- 作者：Leander Kahney
- 出版年份：2006
- 电子书格式： pdf
- 简介：Dive into the captivating history of Apple’s devoted fanbase with Leander Kahney’s “The Cult of Mac.” This insightful book explores the fervent loyalty and passionate community surrounding Apple products, examining the brand’s cultural impact and unique marketing strategies. From its origins as a garage startup to its global dominance, discover the journey and the devoted followers who propelled Apple to iconic status. Kahney’s engaging narrative delves into the psychology of Apple’s success, making it a must-read for tech enthusiasts, marketers, and anyone fascinated by brand loyalty and cultural phenomena. Explore the phenomenon that defined a generation of tech.
- ISBN：9781593271220, 15932
- 下载地址（点击下载）：
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