Le armi della persuasione. Come e perché si finisce col dire di sì(Robert B. Cialdini)(Giunti Editore 2013)

  • 书名:Le armi della persuasione. Come e perché si finisce col dire di sì
  • 出版社:Giunti Editore
  • 作者:Robert B. Cialdini
  • 出版年份:2013
  • 电子书格式: epub
  • 简介:Robert Cialdini’s Influence: The Psychology of Persuasion explores the six key principles that drive human behavior and decision-making. This updated edition provides a deeper understanding of how these principles—reciprocity, commitment, social proof, authority, liking, and scarcity—can be used ethically to influence others. Discover the science behind persuasion and learn practical strategies to improve communication, negotiations, and leadership. Ideal for students, business professionals, and anyone interested in understanding human behavior.
  • ISBN:9788809788121, 88097
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