- 书名：创新者的解答：经济不确定期的创新指南
- 出版社：Harvard Business Review Press
- 作者：克莱顿·克里斯坦森(Clayton M.Christensen), 迈克尔·雷纳(Michael E.Raynor)
- 出版年份：2013
- 电子书格式： epub
- 简介：In “The Innovator’s Answer,” Clayton Christensen and Michael Raynor offer a practical framework for navigating economic uncertainty and driving sustainable growth. This essential guide provides a powerful methodology to identify and capitalize on disruptive innovation opportunities. Learn how to anticipate market shifts, adapt to changing customer needs, and create innovative products and services that thrive even in challenging times. Discover the secrets to building a resilient business model and achieving lasting competitive advantage. This book is a must-read for entrepreneurs, executives, and anyone seeking to lead innovation during economic downturns.
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