- 书名：Сага об ИКЕА. Правдивая история о том, как шведский предприниматель покорил мир, а теперь и Россию
- 出版社：Астрель, Премьера
- 作者：Бертил Торекуль
- 出版年份：2006
- 电子书格式： PDF
- 简介：Dive into the captivating story of IKEA’s global success, from its humble beginnings to its remarkable presence in Russia. This book explores the entrepreneurial journey of Ingvar Kamprad, revealing the strategies and innovations behind IKEA’s phenomenal growth. Learn about the unique business model that revolutionized the furniture industry and conquered the hearts (and homes) of millions worldwide. Discover the untold stories and insights behind the iconic flat-pack furniture brand.
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