Mindmasters The Data-Driven Science of Predicting and Changing Human Behavior（Sandra Matz）（Harvard Business Review Press 2025）

  • 书名：Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
  • 出版社：Harvard Business Review Press
  • 作者：Sandra Matz
  • 出版年份：2025
  • 电子书格式： EPUB
  • 简介：Unlock the secrets to predicting and influencing human behavior with “Mindmasters.” Sandra Matz’s data-driven approach reveals cutting-edge insights into consumer psychology, decision-making, and behavioral change. Learn how to leverage behavioral science to improve marketing strategies, enhance leadership effectiveness, and achieve impactful results. This Harvard Business Review Press publication offers practical tools and actionable strategies for professionals in business, marketing, and leadership. Gain a competitive edge by mastering the science of human behavior. Discover how data analysis can transform your understanding of human motivations and actions. Transform your strategies and achieve lasting success.
  • ISBN：9781647826314
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