Marketing for Social Change（Kian Bakhtiari）（Kogan Page 2025）

  • 书名：Marketing for Social Change
  • 出版社：Kogan Page
  • 作者：Kian Bakhtiari
  • 出版年份：2025
  • 电子书格式： EPUB
  • 简介：Kian Bakhtiari’s “Marketing for Social Change” (Kogan Page, 2025) is a comprehensive guide to leveraging marketing strategies for impactful social initiatives. Learn how to effectively communicate your message, engage diverse audiences, and drive meaningful change. This book explores various marketing channels, campaign development, measurement techniques, and ethical considerations. Discover practical frameworks, case studies, and actionable insights to maximize your social impact. Ideal for nonprofit professionals, activists, and anyone passionate about using marketing for good. Elevate your social impact campaign with this essential resource.
  • ISBN：9781398616868
  • 下载地址（点击下载）：
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