Don’t Think of an Elephant! Know Your Values and Frame the Debate（George Lakoff）（Chelsea Green 2014）

  • 书名：Don’t Think of an Elephant!: Know Your Values and Frame the Debate
  • 出版社：Chelsea Green
  • 作者：George Lakoff
  • 出版年份：2014
  • 电子书格式： epub
  • 简介：In “Don’t Think of an Elephant!,” George Lakoff explores the power of framing in political discourse. He argues that understanding cognitive linguistics is crucial for effective communication and persuasion. Lakoff explains how conservatives successfully frame debates to influence public opinion and offers progressive strategies to counter these tactics. This book is essential for anyone interested in political communication, rhetoric, and cognitive science. Learn how frames shape our understanding of issues and how to use this knowledge to win the argument.
  • ISBN：9781603585941, 16035
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