Digital Marketing Strategy（Pierre-Yann Dolbec）（Concordia University 2023）

  • 书名：Digital Marketing Strategy
  • 出版社：Concordia University
  • 作者：Pierre-Yann Dolbec
  • 出版年份：2023
  • 电子书格式： pdf
  • 简介：This book, “Digital Marketing Strategy” by Pierre-Yann Dolbec (Concordia University, 2023), provides a comprehensive guide to developing and implementing effective digital marketing strategies. It delves into various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, offering practical examples and case studies. Ideal for students and professionals seeking to understand and leverage the latest digital marketing trends.
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