Decoding advertisements ideology and meaning in advertising（Williamson Judith）（Marion Boyars 2011）

  • 书名：Decoding advertisements: ideology and meaning in advertising
  • 出版社：Marion Boyars
  • 作者：Williamson, Judith
  • 出版年份：2011
  • 电子书格式： epub
  • 简介：Dive into the critical analysis of advertising with Judith Williamson’s ‘Decoding Advertisements’. This seminal work explores the ideology and meaning embedded within advertisements, revealing how they shape our perceptions and desires. Williamson expertly dissects the techniques used to persuade and manipulate consumers, providing insights into the power dynamics of advertising and its impact on society. Ideal for students, researchers, and anyone interested in media studies, cultural studies, and marketing. Explore the hidden messages and uncover the persuasive strategies employed in the advertising world. Uncover the influence of advertising on consumer behavior and cultural values.
  • ISBN：9780714522708, 07145
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