- 书名：The Why of the Buy: Consumer Behavior and Fashion Marketing
- 出版社：Fairchild Books
- 作者：Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill
- 出版年份：2014
- 电子书格式： pdf
- 简介：Dive into the captivating world of consumer behavior and fashion marketing with “The Why of the Buy.” This insightful guide unveils the motivations behind purchasing decisions, offering actionable strategies for fashion brands to connect with their target audience. Explore the intricacies of consumer psychology, brand loyalty, and trend forecasting within the ever-evolving fashion industry. Learn how to understand consumer needs and create effective marketing campaigns that resonate deeply. Perfect for fashion marketers, entrepreneurs, and anyone seeking to grasp the complexities of consumer behavior.
- ISBN：9781609018986, 16090
- 下载地址（点击下载）：
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