AProfessionalandPractitioner

  • 书名：A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
  • 出版社：Business Expert Press
  • 作者：David Michaelson, Institute for Public Relations
  • 出版年份：2014
  • 电子书格式： pdf
  • 简介：This comprehensive guide, “A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Second Edition,” by David Michaelson Institute for Public Relations, provides an in-depth exploration of essential public relations research methods. Learn how to effectively plan, execute, and analyze PR campaigns using cutting-edge research techniques. Master the art of measuring and evaluating PR effectiveness, and gain valuable insights into improving your communication strategies. Ideal for public relations professionals, students, and researchers seeking to enhance their knowledge and skills in PR research and evaluation. This book offers practical guidance and real-world examples to improve your PR outcomes.
  • ISBN：9781606499849, 97816
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