AppliedPublicRelationsCasesinStakeholderManagement（KathyBrittainRichardsonMarcieHinton）（Routledge2015）

  • 书名：Applied Public Relations: Cases in Stakeholder Management
  • 出版社：Routledge
  • 作者：Kathy Brittain Richardson, Marcie Hinton
  • 出版年份：2015
  • 电子书格式： pdf
  • 简介：Dive into real-world public relations challenges with “Applied Public Relations Cases in Stakeholder Management.” This essential resource, published by Routledge in 2015 and authored by Kathy Brittain Richardson and Marcie Hinton, provides in-depth analysis of successful and unsuccessful PR campaigns. Learn practical strategies for stakeholder engagement, crisis communication, and reputation management. Ideal for students and professionals seeking to master the art of building and maintaining positive relationships with key stakeholders. Enhance your understanding of public relations theory and practice through compelling case studies and insightful commentary.
  • ISBN：9780415526586, 04155
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