- 书名：Marketing in a Nutshell: Key concepts for non-specialists
- 出版社：Butterworth-Heinemann
- 作者：Mike Meldrum, Malcolm McDonald
- 出版年份：2007
- 电子书格式： pdf
- 简介：This concise guide, “Marketing in a Nutshell,” by Mike Meldrum and Malcolm McDonald, provides non-specialists with a clear understanding of core marketing concepts. Perfect for students, entrepreneurs, or anyone needing a quick yet comprehensive overview of marketing principles, this book demystifies complex topics. Learn about market analysis, segmentation, branding, pricing strategies, and more. Gain essential knowledge to make informed marketing decisions and improve your business outcomes. Ideal for busy professionals seeking efficient learning and practical applications.
- ISBN：9780750681339, 97818
- 下载地址（点击下载）：
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