- 书名：Handbook Of Research On Consumption, Media, And Popular Culture In The Global Age
- 出版社：IGI Global
- 作者：Ozlen Ozgen
- 出版年份：2019
- 电子书格式： pdf
- 简介：Explore the multifaceted relationship between consumption, media, and popular culture in a globalized world. This handbook delves into the impact of globalization on consumer behavior, media consumption patterns, and the evolution of popular culture. It examines diverse cultural contexts and theoretical perspectives, offering insightful research on topics such as branding, advertising, social media influence, and cultural identity. Ideal for academics, researchers, and students interested in media studies, consumer behavior, cultural studies, and globalization.
- ISBN：9781522584926, 15225
- 下载地址（点击下载）：
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