- 书名：Social Psychology of Consumer Behavior
- 出版社：Psychology Press
- 作者：Michaela Wanke
- 出版年份：2008
- 电子书格式： pdf
- 简介：Dive into the fascinating world of consumer behavior with Michaela Wanke’s “Social Psychology of Consumer Behavior.” This insightful book explores the psychological factors driving purchasing decisions, examining social influence, attitudes, and persuasion. Learn how social contexts shape consumer choices, understand the role of emotions in buying behavior, and discover practical applications for marketers and researchers. Uncover the secrets behind consumer motivations and unlock the power of social psychology in the marketplace. Ideal for students, professionals, and anyone interested in consumer psychology, marketing, and behavioral economics.
- ISBN：9781841694986, 18416
- 下载地址（点击下载）：
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