FocusGroupsAStep-By-StepGuide(3rdEdition)（GloriaE.BaderCatherineA.Rossi）（TheBaderGroup2002）

  • 书名：Focus Groups: A Step-By-Step Guide (3rd Edition)
  • 出版社：The Bader Group
  • 作者：Gloria E. Bader, Catherine A. Rossi
  • 出版年份：2002
  • 电子书格式： pdf
  • 简介：Master the art of focus groups with this comprehensive guide. The 3rd edition of “Focus Groups: A Step-by-Step Guide” by Gloria E. Bader and Catherine A. Rossi provides a practical, step-by-step approach to planning, conducting, and analyzing focus group research. Learn how to develop effective discussion guides, recruit participants, moderate sessions, and interpret results. This essential resource is perfect for market researchers, academics, and anyone seeking to understand qualitative research methods. Improve your data collection, analysis, and reporting skills, gaining valuable insights into consumer behavior and market trends. Gain a competitive edge by mastering focus group research techniques.
  • ISBN：9780966470871, 09664
  • 下载地址（点击下载）：
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